Twinfactory is the freelance studio of Patrick Dubé, working at the intersection of digital design, brand, and AI.

For over two decades, I’ve collaborated with teams at Monks, AKQA, Huge, and others across art direction, design, and storytelling.
Octaura
UI, Design Lead
2025

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For Octaura, I joined Study Hall as design lead to bring their brand refresh to the web, translating the new visual language into a cohesive and engaging digital experience.

Role
Design Lead

Client
Study Hall
Workleap
UI, Branding, Marketing
2024

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At Workleap’s Innovation Lab, I served as Principal Designer, partnering with product and leadership teams to help launch new products. I balanced hands-on design with mentorship, contributing to cohesive, high-quality user experiences across the brand.

Role
Principal Designer

Client
Workleap (Innovation Lab)
WhatsApp
UI, Design System
2023

( 1 — 5 ) ( 2 — 5 ) ( 3 — 5 ) ( 4 — 5 ) ( 5 — 5 )
As Design Director on the WhatsApp website refresh at Monks, I collaborated closely with the Creative Director and client to define the design vision. I led the design team and guided execution to deliver a clear, intuitive experience at global scale.

Role
Design Director

Agency
Monks

Client
Meta

Meta
UI, Design System
2022

( 1 — 8 ) ( 2 — 8 ) ( 3 — 8 ) ( 4 — 8 ) ( 5 — 8 ) ( 6 — 8 ) ( 7 — 8 ) ( 8 — 8 )
At Monks, I led and contributed to a wide range of creative initiatives for Meta, spanning UI, VR branding, AR experiences, and CRM. My role focused on setting design direction, aligning teams, and ensuring strong craft across platforms.

Role
Design Director

Agency
Monks

Client
Meta
International Olympic Committee
UI, Design System
2021

( 1 — 5 ) ( 2 — 5 ) ( 3 — 5 ) ( 4 — 5 ) ( 5 — 5 )
As Art Director for the International Olympic Committee, I worked with the teams at Locomotive and Hulse & Durrell to translate the new brand guidelines into digital experiences, ensuring clarity, consistency, and precision across touchpoints.

Role
Art Director

Agency
Locomotive, Hulse & Durrell

Client
International Olympic Committee




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